Japan has many modern, sometimes western, featuers incorporated in society. Tall buildings, electronics, shinkansen (bullet train), etc represent Japan's globalization. What most fascinates me among these features is McDonald's in Japan.
In 1971, the first McDonald's was opened in Japan. Den Fujita was the one who opened the first McDonald's in Ginza, a luxurious city in Tokyo, Japan. He went to Tokyo University Law School, and he was especially interested in international trade. After graduating from the university, he worked in importing business. While importing many stuffs, he became ready to import McDonald's chain in Japan.
First McDonald's in Ginza had no tables or seats at all. Take and out system was applied to the first McDonald's in Japan. However, Japanese society value group over individual, and take and out system was something strange to them. Later on, tables and seats were installed to fit Japanese culture. 
First McDonald's in Ginza had the menu, which was very similar to that of the U.S. It was somewhat successful, but it seemed that something must be done to make it prosper further. Japanese taste came under consideration. People in differet cultures eat different types of food. As a result, many new items that fit Japanese taste have been added to the menu. Teriyaki burger and rice burger are great examples, which cannot be found in American McDonald's.
Ingredients of soda is different as well. Japanese people prefer less sweet cola than American people. This was put into consideration too, and less sugar is being added to cola in Japanese McDonald's. These adjustments to menu and ingredients have been successful and led to continuation of McDonald's prosperity in Japan.
In 1971, the first McDonald's was opened in Japan. Den Fujita was the one who opened the first McDonald's in Ginza, a luxurious city in Tokyo, Japan. He went to Tokyo University Law School, and he was especially interested in international trade. After graduating from the university, he worked in importing business. While importing many stuffs, he became ready to import McDonald's chain in Japan.
First McDonald's in Ginza had no tables or seats at all. Take and out system was applied to the first McDonald's in Japan. However, Japanese society value group over individual, and take and out system was something strange to them. Later on, tables and seats were installed to fit Japanese culture.
First McDonald's in Ginza had the menu, which was very similar to that of the U.S. It was somewhat successful, but it seemed that something must be done to make it prosper further. Japanese taste came under consideration. People in differet cultures eat different types of food. As a result, many new items that fit Japanese taste have been added to the menu. Teriyaki burger and rice burger are great examples, which cannot be found in American McDonald's.
Ingredients of soda is different as well. Japanese people prefer less sweet cola than American people. This was put into consideration too, and less sugar is being added to cola in Japanese McDonald's. These adjustments to menu and ingredients have been successful and led to continuation of McDonald's prosperity in Japan.
McDonald's is a great example of globalization in Japan. But I feel you have only scratched the surface here. Where did you get the info you included in this post? How can you make a general post like this into a more specific case study? Perhaps you could have discussed why there is a McDonald's right on campus...
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